This Privacy Policy explains how AIToolsUK ("we", "us", "our") collects, uses, and protects personal data when you visit aitoolsuk.com. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
AIToolsUK is an independent editorial website based in the United Kingdom. For data protection purposes, AIToolsUK is the data controller. You can contact us at hello@aitoolsuk.com with any privacy-related queries.
2. What Data We Collect
2.1 Data You Provide Directly
When you submit our contact form, we collect your name, email address, and the content of your message. This data is processed by our form provider (Formspree) and stored securely. We retain this data for up to 12 months.
2.2 Data Collected Automatically
When you visit our site, we may automatically collect:
- Your IP address (anonymised after collection)
- Browser type and version
- Pages visited and time spent on each page
- The page you visited us from (referrer URL)
- Device type (desktop, mobile, tablet)
This data is collected via Google Analytics 4 (see Section 4) and is used solely for aggregated, anonymised traffic analysis. We do not use it to identify individuals.
2.3 Cookies
We use the following types of cookies on this site:
- Essential cookies: Required for the site to function correctly (e.g., your cookie consent preference stored in
localStorage). - Analytics cookies: Set by Google Analytics to count page views and understand traffic patterns. Only placed if you accept cookies.
You can manage your cookie preferences at any time using the banner at the bottom of each page, or by clearing your browser's local storage and cookies.
3. Legal Basis for Processing
Under UK GDPR, we process your data on the following legal bases:
- Consent — for analytics cookies and direct marketing communications (if applicable in future).
- Legitimate interests — for basic site analytics, fraud prevention, and improving the quality of our content.
- Contract performance — when responding to contact form submissions.
4. Google Analytics
We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 is operated by Google LLC. Data is transmitted to Google's servers, which may be located outside the UK. Google provides standard contractual clauses to cover international data transfers in compliance with UK GDPR.
We have enabled IP anonymisation in our GA4 configuration. Google Analytics data is retained for 14 months. You can opt out of Google Analytics across all sites using the Google Analytics Opt-Out Browser Add-on.
5. Affiliate Links
This site contains affiliate links — links to third-party products that earn us a small commission if you make a purchase. Clicking an affiliate link may result in cookies being set by the third-party company. We have no control over those cookies. Please refer to the relevant company's privacy policy for details.
Our affiliate relationships are disclosed in our Affiliate Disclosure. We only recommend products we have genuinely tested.
6. Third-Party Services
We use the following third-party services which may process data on your behalf:
- Google Analytics 4 — website analytics. Google Privacy Policy
- Formspree — contact form processing. Formspree Privacy Policy
We do not sell, rent, or share your personal data with any other third parties for marketing purposes.
7. Your Rights Under UK GDPR
As a data subject under UK GDPR, you have the following rights:
- Right of access — you can request a copy of the personal data we hold about you.
- Right to rectification — you can ask us to correct inaccurate data.
- Right to erasure — you can ask us to delete your personal data where there is no legitimate reason for us to continue processing it.
- Right to restrict processing — you can ask us to limit how we use your data.
- Right to data portability — you can request your data in a machine-readable format.
- Right to object — you can object to processing based on legitimate interests.
To exercise any of these rights, email us at hello@aitoolsuk.com. We will respond within one calendar month.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
8. Data Retention
Contact form submissions are retained for up to 12 months. Analytics data is retained for 14 months per Google Analytics settings. We do not retain any other personal data beyond what is described in this policy.
9. Children's Privacy
This site is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has submitted data to us, please contact us and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the site following any changes constitutes your acceptance of the updated policy.
11. Contact Us
For any privacy-related queries, please contact us at hello@aitoolsuk.com or use our contact form.